Digital is the new normal, right? All the customers are out there, fighting for attention and market share. With tons of business opportunities and e-commerce websites, it’s harder than ever to create a top-notch digital brand.
So, where should we start?
In this article, we will go through the FULL Step-By-Step Process of building a digital brand from scratch.
Who is this article for?
- Entrepreneurs with an Idea
- Starting Businesses
- Existing Businesses
- Brands Looking for Rebranding
- Brand Experts
- Digital Marketing Experts
1. Market Research
No matter what brand you are building, it’s important to sell what people are searching for. That’s where Market Research comes in.
Market research is the process of finding and defining your target market, researching, what your potential customers want, analyzing trends in your segment, and making improvements on the product or service based on this information. It can be done by asking potential customers what they want, or by looking at competitors’ work to see who their audience is and how these consumers react to their brand. This helps you make sense of the masses in order to find more nuanced answers regarding your brand’s strategy and approach.
Market research can be conducted through surveys, focus groups, interviews, and data & content analysis. It’s also beneficial for creating valuable marketing materials that appeal to the company’s primary customer base—and helps them better understand the company’s purpose.
With the growing number of brands with a digital presence, market research is increasingly being done in the digital space with the help of online analysis tools. This saves time, money, and effort and creates a complete picture of the brand and its behavior on the Internet.
Why Market Research Is Important?
Market research & Public opinion analysis allow brands to anticipate trends and know their audiences better. Through data collection, you can find out very important tendencies. It needs to be done before you set out to create and promote a product.
If you want to offer something that will make buyers, come back for more then you need some sort of insight into their mindsets. The gathered and analyzed information can help you offer more value-added features as well as attract the right customers at the right time with effective marketing campaigns.
Analyzing Search Intent
Market Research also means understanding the behavior of your customers. Online, this can be achieved through “tracing” people’s search intents.
The way people search for products and services has undergone a significant transformation, and running a successful business requires understanding how customers want to find businesses online these days. That’s why all brands should perform an in-depth search intent analysis, or as we call it in the SEO world, “keyword research”.
Keyword Research is usually performed by SEO experts. They use special tools to analyze the online space and come up with an SEO plan for your web architecture, content, and development. Having stable and well-executed keyword research is not only the basis for better ranking in search engines and 1st-page positioning but can also give you a better understanding of the competitiveness in your niche and users’ interest.
Hint: Search volume can give you great business insights!
Keywords can be also used for advertising. You can copy and paste these in a Google AdWords Campaign and schedule your next ad in a couple of minutes. Make sure to include both long-tail and short-tail keywords, which will help you target new visitors and/or grow your SEO ranking online. Write down as many relevant options as possible, so you can make sure there is no gaps between what your website promises and what your ad will say to customers. Set a budget and start converting!
What information can you receive from Keyword Research?
With Keyword Research you are not only highering your chances of ranking on the first page of Google, but also learning more about the preferences of your customers. For instance, many people now conduct their product searches on mobile devices rather than using computers – so it’s vital that you optimize your site for mobile searches as well as desktop ones.
Another example of the importance of keyword search is brands who performed a pivot after finding out that people are actually looking for something way different.
Flickr started as a role-playing game. After launching the game, the company realized that their users are playing because they enjoy their photo-sharing tool. By understanding people’s intentions and searches, Flickr pivoted into one of the most successful photo-sharing platforms in the world.
Marketing hack: Facebook Ad Library
Wondering what are the advertising trends in your market? Go to Facebook.
A lot of people don’t use Facebook Ad Library which is actually a missed opportunity!
Facebook Ad Library provides you with information about the advertising strategy of your competition, their ad budgets, copies and designs. That’s one of the quickest ways to find the overall marketing approach of the company on the man social Meta platforms – Facebook and Instagram. Even though some past campaigns are not available to go through, the Library is a very powerful way to analyze the competition and their active ads. You can also perform searches based on certain topics or industries.
Advertising transparency is extremely important, and it can inspire you to find your own tone of voice and appeal.
Competitors’ Brand Research
Performing a competitor’s research is the process of identifying a company’s target market, value proposition, and key marketing message in order to produce competitive intelligence material that helps your organization improve its own marketing.
When you know what your rival organization is offering, you can better understand how to differentiate yourself from them. You can identify their strengths and weaknesses in their marketing campaigns (SWOT Analysis), the specific customer groups they are targeting, and the communications channels they use. You will be able to recognize when opportunities arise to steal market share or exploit gaps in their business model.
With competitor’s brand research you can find out:
- What’s different about your industry?
- Who are the top players on the market?
- What is the target audience?
- What’s the most popular marketing approach in the industry?
- What are the most common communication approaches?
- What digital channels are most used?
Your website is your #1 digital asset. That’s why it’s important to analyze your own website from time to time.
- Purpose – Is the website created to sell, bring traffic, gather a community, or just introduce a brand?
- Design and Layout – Visuals are the best way to share with the world your values and company culture
- Functionality – How easy is it to navigate, find what you need, and perform a conversion?
- The tone of Voice – Does the tone match your business approach?
- Optimization – How optimized, maintained and ‘indexable’ is your website?
- Sales Funnels – How long does it take (on average) for a user to interact with you?
- CTA and USPS – Do you have a consistent message?
By looking at those key points, you will be able to find out the purpose of almost any website out there. The answers to those questions show you how the brand wants to position itself in front of the world. If you want to outrank a certain website, then full SEO website research is a must. Find what the competitors do better than you, and try to improve your digital presence. If the competition is missing something – write it down and add it to your to-do list. It’s that simple.
It’s important to note that the web is a very dynamic space. That’s why it’s very important to have your own team of developers and digital marketing experts, looking after the latest trends and must-have digital changes.
Product and Service Pricing Research
You sure don’t want to be selling an overpriced or underpriced product. That’s why you have to perform pricing research! Outline your short-term and long-term pricing strategy – think about how you are going to be adjusting your costs over time and how often you will have the resource to offer discounts and special sales. Gather data about products that have been given recent discounts and sales by competitors and analyze your best-performing season.
Define your goals and financial needs and figure out the best, fair price for your service.
If you entering a highly competitive market, then it will be most likely difficult to establish yourself within a few months. If you enter an emerging market with low competition, then it’s going to be easier to adjust your prices as you want.
There are a number of ways to conduct product and service pricing research. The most common method is to survey customers to find out what they are willing to pay for a particular product or service. This can be done through online surveys, customer focus groups, or even one-on-one interviews.
Another way to conduct product and service pricing research is to look at the prices of similar products and services offered by competitors. This will give you an idea of what the general range for prices is in the market.
Once you have gathered all of this information, you can start to develop a pricing strategy for your business. Remember that your pricing strategy should be based on your overall business goals and objectives. Don’t forget to consider all of the costs associated with offering a particular product or service, such as marketing and advertising costs, before setting your final price.
Location-based Demographic Research
As we’ve mentioned earlier, geotargeting really does matter. Big time.
You should always make decisions according to your location and market scope. Luckily, digital marketing gives us an increasing amount of opportunities to sell without worrying about boundaries and time zones.
Perform local research and focus on the demographic, economical, political, psychological, and social differences in the area. You have to gather information about people’s habits, interests, and preferences. Link their behavior to the market and find out what connects your audience. Understanding people’s heritage, values, and income make it much easier to resolve any business-related questions in the future. By performing location-based demographic research, you will validate people’s lifestyles, what features they’re searching for on a daily basis and then, develop a great product that’s perfect for the specific place. Everyone is different, so get to know more about your audience.
2. Brand name
If you’re starting a new company or planning to rebrand, one of the most important steps is coming up with a brand name. After all, your business is going to be associated with that name for years to come. That’s why it’s important to be careful what you’re choosing.
However, naming your company isn’t always as simple as picking something out of thin air — there are a number of things you should consider before making your final decision. So if you need some help in figuring out how to choose the perfect name for your soon-to-be business venture, then you should consider the following things:
The brand name must:
- Must stand out
- Should be quite ‘obvious’ and ‘straight to the point
- Must be available for buying a domain
- Must be available for copyright
- Must be easy to pronounce and remember
- Must be evergreen
Your brand name should provoke emotions – positive, romantic, fun or serious. The right combination of sounds, vowels, consonants, and emphasis is an art in itself. That’s why copywriters and brand experts with extensive experience in the industry have the unique ability to invent brand names that sell and save you from rebranding costs.
If you want to try to come up with a brand name by yourself, then you should start with a brainstorming session. When you come up with a good name, don’t ask your friends and family for opinions (The Mom Test Theory). Instead, ask strangers for their opinion and do some research on brands in your industry. Sometimes similarity is intentional.
3. Brand identity
In a world full of advertisements, the very first thing your company should have in place is a unique identity.
It’s no secret that brand identity has become a much bigger part of the digital age. Websites, mobile apps, and social media platforms are all vying to establish themselves as the best platform for their audience. It’s not enough these days to just have a great website with beautiful design; you also need an enticing brand image and visibly professional company culture which can be found online.
Here are the main elements of the brand identity:
Logos are important because they are a very powerful storytelling tool.
Logo experts have proficient design skills and knowledge on logotypes, semantics, and aesthetics.
Quite frequently, business owners will have their logo designed by somebody else – a friend, client or even a web developer – which could be a huge mistake in the long term. The wrong logo can send the wrong message to the world.
Mainly there are 7 types of logos:
abstract, combination, emblem, a letter mark, mascot, pictorial, and wordmark.
Here are some important tips when designing a logo:
- Memorable and recognizable
You need a memorable logo. Play around with associations, patterns, gradients, colors, and variations. Don’t go too wild with the symbols, as you want your logo to be easy to print.
- Easy to understand
Do the following test: Show your logo to a complete stranger and ask them what industry they believe you’re trying to enter. Don’t cheat and don’t give them additional context. Then, analyze the results and see how far you’re from the answers.
Of course, don’t be too literal with your symbolics, but convey feelings and associations with the help of art. Graphic design works on a subconscious level, it is based on the science of semiotics, the collective unconscious and general knowledge of the world.
For example, fast food restaurants always have logos that recreate a cheerful feeling, while outsourcing companies have a stricter, formal, and more corporate look.
- Psychology of Colors
Color is one of the most important aspects of branding. Research has shown that everything – from one’s habits, emotions, or even physical health can be influenced by colors. That’s because different colors affect our mood, behavior, and life being. Learn more about the psychology of colors before choosing your favorite color for the logo. You may have a primary and secondary color. We suggest you stick to 1, 2, or 3 colors at maximum.
Example: Red is a color with strong emotions such as anger or excitement, power, strong action, or courage. It is the color of desire. That’s why it’s commonly used by some of the world’s biggest companies and leaders in the world. With red you’re saying to the world: “I want to stand out. See me – you need me!”
- Variations and Patterns
Your brand logo must be easy to create patterns with. That’s why your logo should have different variations – longer ones with the name of your brand and slogan, as well as just favicons. You shall have a logo pack with a range of colors, sizes, and formats – that way you can use your logo in any digital enviroment, no matter if you prefer white or dark mode.
- Fonts Matter
What will be the main font of your brand? It must fit your overall look, vibe, and color scheme. It’s important that your logo can easily fit in any situation. Your fonts are going to be part of your logo, website and all marketing materials, so keep that in mind. The font should be readable on any background color and should fit any situation. We suggest that you always choose at least two fonts: primary and secondary.
- Don’t forget – Your logo is for your customers, not for yourself.
When developing a brand, don’t get too creative to the point where you’re the only person in the room who understands the concept behind the branding. Logos have to be functional. They have to save time. Follow the golden rule of logo designing – less thinking, more feeling.
3.2. Brand Visuals: Design Templates
After branding comes brand visuals. Those are the so-called templates and “blank” digital files that save you time when you have to create a new design for any purpose – from uploading a new product on the website to announcing service in the public space.
It is extremely important that your brand visuals are coherent. They must complement each other instead of contrasting each other. When gathered in one place, they must tell a story from the same narrative.
Brand visuals determine the appearance of the brand. When they are not following a design logic and each design looks different, the brand loses its essence and personification. Therefore, it’s more difficult for people to like the brand, or sympathize with it and prefer it over the competition.
When creating brand visuals, you can form a list with everything that you need for your brand. Usually, the brand visual list involves:
Digital Presence Design Templates:
- Website Brandings, Wireframe, Mock-ups
- Social Media Templates
- Facebook Post Template
- Facebook Ad Template
- Facebook Cover
- Facebook Story Template
- Facebook Event Design template (if you plan on having webinars or other events)
- Instagram post template
- Instagram Story Template
- Instagram Ad Template
- Email Template
- LinkedIn Banner
- LinkedIn Post Template
- Invoice Template
Optional for B2B:
- Pitch Deck
- Corporate Presentation
- Document Template
- Signature template
- Offer Template
Optional for B2C (if you plan on selling your own product)
- Gift Card
- Product Design
- Package Design
- Bag Design
- Wrapping Paper Design
- Leaflet Design
- Keychain Design
- Sticker Design
- Design for other accessories and merch
3.3. Tone of Voice
A brand’s tone of voice is the way a company speaks to the world and its audience.
The brand voice represents the personality that brands display on social media channels and in other marketing materials. It includes everything from the words used to the images shown, and even the sound a brand chooses to play in its ads or on a website. Tone is an umbrella term that describes how a brand communicates with its customers, competitors and employees.
There are three main types of tones for brands:
The type you choose will depend on who your target audience is, what type of message you want to send and what you want your customers to feel when they see or hear your marketing materials.
When defining the right tone of voice you can do the following:
- Describe your brand as a person.
Who is ___?
What is ___ fighting for?
Who is _____ talking to?
What are ____’s values and visions for the future?
The more spiritual a brand is, the more it favors its image and establishes it as a reliable partner. Conversations with the brand should feel authentic and honest. People like to trust other people. That’s why your brand should be the collective image of your team.
- Define the language your brand will use for different communication channels
Good communication is one that adapts to the communicative situation and manages to be flexible, to meet the expectations of the audience without problems. Brands should be aware that every digital channel follows different rules, that’s why the brand should be highly adaptive and openminded to switching communication approaches according to the platform and the particular audience.
Example: A post on TikTok can’t be the same as a post on Twitter. The reason is that the two platforms have radically different audiences. And although the brand should be present on both platforms, your tone of voice should be able to go through slight changes.
- Create examples for do’s and don’ts.
The Do’s and Dont’s help you to better understand your tone of voice in practice. List a few examples of how you would like to sound – write down some sentences. An easier way to do this is by getting inspired by other brands and finding companies which communication strategies you don’t support. Start by polarizing:
- Do you want to talk formal or informal?
- Do you want to talk to each customer or to all of your customers?
- Do you want to sound excited or reserved?
- Do you want to be the underdog or the front-runner?
By answering those questions, you should be able to form a clearer image of your brand and channel its voice.
Do: “Created with passion and inspired by the Cota Rica’s seacoast breeze, the new selection of “X” watches is delivered to each customer with tenderness and 24-carat golden elegance. “
Don’t: “You can now check out our new golden watch collection. 24k, stylish, great gift for your loved ones. Link in bio!”
4. Brand’s Mission and Vision
Every marketing expert can spend hours and hours of time explaining why a brand mission, values, and statement is important… well, because it is.
These elements can be lifesaving on the long term, because they define characteristics and attitudes toward the market. And they need to be followed along, no matter what challenge comes ahead. Especially if you plan to grow your teams in the future, you should always make sure that every employee and partner is on the same page as you. That’s why communicating your mission, values, and statement not only helps you to stands out in the public, but also creates a space of like-minded individuals. This way, your company can more easily attract supporters and ambassadors.
If you want to be memorable, your mission, valuses, and statement should be clear. Everyone should know that by supporting your business, they stand behind a certain vision for the future.
Defining a Brand Mission, Values and Statement
A mission statement is an abstract concept that starts with a general goal and ends with how we get there. But it must also be specific enough for your target audience to understand what you stand for and what makes you different. Your Brand Mission sets the tone of your communications and ensures that your values are visible in all of your marketing content, whether it’s a brochure, website homepage, or store layout. It provides the focus needed to keep all stakeholders aligned on what matters most — which is ultimately achieving success for the group through consistency of messaging.
When defining a brand mission, think about the following:
- What are the core values of your business?
What’s your brand like. Would you look at “innovation, freedom, expertise” or “integrity, empowerment, social responsibility”? Think about a cause or purpose in life. Your brand should have a reason to exist, besides selling products and/or services.
- What is the mission of your business? Why did you create it?
“For money” is definitely not an answer. Everyone wants to get rich, but every business needs a purpose and a cause to stand for. Are you looking to help educate people, or you want to help other business owners’ pursuit their dreams? Be honest.
- What problem are you solving?
Every business solves problem. Do you help business increase revenue with your services, or you make people feel good about themselves with your cozy clothes? No matter what you do, it impacts people.
Your brand mission should be deeply rooted in your purpose, and it will unify all of your efforts. When you work together as a team, you send a clear signal to your audience, and they’ll have no doubt how you feel about your customers. Your internal team will know why it’s important to fight for each other in every project. And with all the right players on board, you’ll achieve your goals faster than ever before. Defining your brand mission is an opportunity that many companies fail to take advantage of, but it doesn’t have to be that way for you.
5. Digital Strategy
Brand digital strategy starts with a strong foundation and an understanding of your customer’s needs. You need to have a clear understanding of your target audience’s behavior.
Now, that you have a stronger understanding of your brand, it’s time to actually develop a digital strategy and your own unique style of online communication.
Let’s start with your website’s must-haves:
Your website should provide very user-friendly customer experience and be easy to use.
- Setup Clear Goals
Make an inquiry, Order a product, Call us – add a simple call-to-action that makes the purpose of your website very clear. The sale funnel should be easy to find and navigate on the website. It should not take more than 2-3 clicks to get the client to this endpoint. Otherwise, he’ll lose interest and leave your website.
- Website Architecture
Create an architecture of your website. What will your menu look like, how many pages will you have, what hierarchy do they follow. Good website architecture is like the content of a book – the client can easily find out which chapter follows, which page is currently on and where the main highlights of the plot are located. Your main goal here is to make sure that your users are staying as long as possible on your website and are not struggling to find a way to contact you.
- Details matter
Do not forget about the secondary pages with low priority. You need them! These are pages such as “Error 404”, “Thank you – page” etc.
- Website Development
What technology will you use for building your website? WordPress is great for a starting business. Once you get big and validate your idea an investment in custom-made platform will be reasonable. But there is one thing I learned the hard way – always dream big, but start small. Go step by step with realistic expectations. Validate MVP, then scale and as a third step go big with custom code.
So, what should you choose – WordPress Theme or a Builder?
Depends. Every WordPress theme must be customized to your needs. If you chose one that looks good and has all the expected functionalities – great. But you’ll still need to create custom designs. Builders will require a bit more work but will customize the whole website the way you want it.
- Mobile-Responsive Design
This is necessary, it’s not something you “might consider”. Users are mostly on their mobile phones, and you need this traffic to your website. Don’t forget about this part!
Hosting is something you must determine from the beginning. If your clients are in Europe or USA, our recommendation is SiteGround.
Important NOTE: Your website, with its attractive design and professional information, is an extension of your business’s physical location – but that’s all it is. It might be easy to navigate, and extremely informative, but it won’t tell your potential customers how you are different from the competition or why they should choose you over them. With so many other businesses having their own websites these days, yours needs to stand out in order for people to remember it when they need your services. That’s where a digital brand comes in: it gives your business an identity online that will make customers want to contact you.
5.2. Marketing Strategy
You have a website, cool. What then? How will the clients find you? You need a very specific digital marketing strategy.
A vital component in the success of digital marketing is that it takes place in transitory environments where technologies are constantly changing and people are always communicating differently. This environment requires flexibility so that successful brands can make necessary adjustments to remain viable within these changing technological and social landscapes. That’s where digital marketing experts with marketing knowledge step forward.
Here’s how to create a great marketing strategy:
- Target Audience
Create a target audience by starting with a “buyer persona”.
A buyer persona is an individual that has been identified by a business or other company as a high-value prospect. They often have specific traits or characteristics that make them one of the best possible customers for the given company, which are typically based on behavior and/or demographics. Buyer personas help companies create marketing campaigns that are tailored to their specific audience, which leads to increased sales and success.
Example: You are selling flower gift boxes. Your audience are women, between 21-65 who are looking for unique gifts for a beloved one. They love to shop online, because they don’t want much free time, and are looking for a website where they can order in a fast and easy way. Income wise, they are defined as “middle class”, so they are looking for a beautiful and delicate-looking bouquet that fits the budget between $35-$55.
- Choosing a Channel to Communicate
Which channels are mostly used by your clients? Think about it because you must be there. Always start thinking of a digital strategy, starting with the channels you have most knowledge about and you have capacity to maintain.
In this day and age, social media is a big part of the way that companies are able to market themselves and their products. When you’re creating a social media strategy, you’ll want to consider the goals – rising awareness, increasing sales, improving your public image etc. Generate high quality that engages and advertises with style.
Social media is essential for communicating with clients, maintaining existing contacts, and generating leads for the business. But given its ubiquity in today’s culture, it can be difficult to know where to begin when you’re launching or revamping your social media marketing strategy. That’s why you need to define your messages in advance and understand what your audience is interested in.
- Digital Marketing: Advertising Online
It’s no secret that advertising’s growth has slowed down in some areas of the marketing industry, but not everyone sees this as a bad thing. In many ways, as digital advertising becomes more sophisticated and advanced, it allows brands to tailor their ads to specific consumer segments with more precision than ever before. This makes it easier for all firms – whether big or small – to find the right audiences for their campaigns, and provides depth in targeting that makes every campaign unique and customized to your business needs.
.hether you’re looking to target a millennial demographic in a certain area, or want to show your ads to a broader audience, paid ads to allow you the maximum flexibility in how you choose to do so. And with targeting like this, you’ll see a greater return on your investment compared to other “traditional” advertising options – which is why many have chosen them as their preferred method of marketing. Most of the time, digital advertising leads to more sales than TV, media or print advertising.
It is important to write down your plan on how you plan to market your product/services in digital environment. Key channels which you should consider are:
- Google Organic Traffic (SEO)
- Google Ads (Paid Traffic)
- Facebook Ads (Paid Traffic)
- Facebook Groups – If your business is focused on creating a community
- Instagram – If you are a visual, aesthetically pleasing brand
- Tik-Tok – No need of specific reason. Everyone is there right now
- LinkedIn – Great for B2B
- Email Outreach – B2B approach
- Google My Business – If you have a location and you are not fully digital it could get your local leads
Example: If you are a clothing brand for instance you may consider Facebook Ads, because you can precisely target your audience. However, if you are in a niche where you can’t advertise on Facebook, such as sale of alcoholic beverages, you may want focus on SEO.
Paid aids online are more cost effective and give a very transparent data about their performance. They allow a better control of the budget and reduce expenses in other parts of business, as well as increasing ROI for other ventures. When choosing a strategy, always make sure that you’re showing off the best copywriting + design.
If the keyword research shows that there are a lot of searches for your product or services, you might consider SEO approach. It involves a lot of content and copywriting to rank and gain organic traffic.
SEO is also known as Search Engine Optimization (SEO) because it allows for optimized results on the search engines such as Google, Bing and Yahoo. It helps to generate free traffic, extremely targeted results and therefore sales for a business.
SEO ensures a company is reaching all parts of their audience in the most efficient way possible, without having to invest in expensive advertising campaigns. Many sites like Forbes, for instance, use SEO for success when they have an event or product release by highlighting them in natural results categories like “November wedding” or “desert boots”.
Usually, the SEO plan includes:
- Market & Keyword Research
- Website Architecture Proposal
- Content Strategy & Creation
- Correction of technical malfunctions related to the site such as loading speed, visualization and others
- Link building
SEO offers companies several advantages including placing the business in front of potential clients when they are ready to buy, opening doors for new markets and increasing brand recognition while lowering expenses. By making it easy to find their products or services, companies can lower their marketing costs even further as well as make more money with less effort invested by taking advantage of what the internet has to offer.
So… Why Brands Should Go Digital?
The internet is one of the greatest marketing tools known to modern businesses and many businesses still do not know how to take advantage of it. Businesses that make the wrong choice could lose out on potential customers and sales as well as miss opportunities to have their products highlighted in a local search result, among others.
A business can utilize its digital presence for several benefits, including increased brand awareness, measurable results, efficiency in targeting potential consumers, and more sales chances. Digital marketing has also been proven as an effective way to reach untapped customers markets that have not been previously tapped into before with traditional advertising methods.
In today’s world, it has become necessary to have a digital presence and develop a digital brand. A digital brand is more than just being online. It is the unified voice of your company, product, or service online. It is made up of all of your online properties including social media profiles, blogs, websites, infographics, and more. A well-defined mission and strategy for internet growth will help you connect easier with potential customers by providing them with access to information they need about your company online that aligns with how they identify themselves.
Digital brands earn credibility faster. A well-known and respected brand is much more likely to be trusted than a lesser-known company. A well-respected brand will have been around longer and has developed into what it is today through hard work, dedication, and perseverance. This gives the customer confidence that what the company says it will be, will be delivered on time, not only in service but appearance as well. If you’re a reliable brand that fits this definition, you might want to share your values and business attitude with the world. That way people will know that you’re loyal to your clients.
The Internet is no longer an option but has become a requirement for businesses to survive and thrive in today’s competitive marketplace. The assessment of different countries’ digital regulations, legislation, laws, policies and rules as well as the process of obtaining a domain name can easily become overwhelming for many small businesses. This is where developing a digital brand comes into play. When you develop your brand online it will be recognized and understood by all standards boards across the globe even if you do not develop your own website or social media platform. You can always count on Zahara Consult when you need help with the digital brand development – we do it all from A to Z. And we have been doing it for quite some time.