SEO For Blockchain Companies: What Is It and Do You Need It?

If you’re running a blockchain company, then you need to be aware of the importance of SEO. Even if your product or service is revolutionary and people are naturally drawn to it, you can’t rely on word-of-mouth marketing alone in the digital age. You need to make sure that your website is showing up at the top of search engine results pages so that potential customers can find you. In this blog post, we will discuss what SEO is and how it can benefit blockchain companies.

What is SEO?

The first thing to understand is what SEO is. SEO stands for „search engine optimization.“ It’s the process of optimizing your website so that it will rank higher in search engine results pages (SERPs). This is important because, when people are looking for something online, they typically start with a search engine like Google or Bing. If your website doesn’t appear on the first page of results, there’s a good chance that people will never find it.

There are a number of factors that go into SEO, but the two most important ones are keywords and backlinks. Keywords are the words or phrases that people use when they’re searching for something online. For example, if someone is looking for a new car, they might search for „car dealerships near me.“ Backlinks are links from other websites to yours. The more backlinks you have, the higher your website will rank.

Benefits of SEO for Blockchain Companies

Now that you know what SEO is and why it’s important, let’s discuss how it can benefit blockchain companies.

Reach wider audience

One of the biggest benefits is that it can help you reach a wider audience. If your website is ranking at the top of SERPs, then you’ll get more traffic and, as a result, more customers. SEO can also help you build trust and credibility with potential customers. When people see that your website is ranking high in search results, they’ll be more likely to trust your brand.

The first step in understanding how SEO can help your business is to understand how it brings traffic to your website. There are three main ways that search engine optimization can bring traffic to your site:

1. By improving your ranking in search engine results pages (SERPs),

2. By increasing the click-through rate (CTR) from SERPs and ROIs

3. By driving brand searches.

Let’s take a look at each of these in turn.

1. How SEO improves your ranking in SERPs?

Search engine algorithms are constantly changing and evolving, but one thing has remained constant: higher-ranked pages earn more clicks than lower-ranked pages1. This means that if you want more people to visit your website, you need to improve your ranking in SERPs. There are a number of ways to do this, but the most important is to create high-quality content that is relevant to what people are searching for. In other words, you need to make sure that your website appears as a top result for relevant keywords.

2. How SEO increases your CTR from SERPs?

Even if you don’t achieve the top spot in SERPs, you can still earn more clicks by improving your position. In fact, studies have shown that even small changes in position can lead to significant increases in CTR. This means that even if you’re not currently ranked in the top spot, you can still improve your chances of getting clicked on by optimizing your website for the search engines.

3. How SEO drives brand searches?

Finally, SEO can also help to drive brand searches. This is when people search for your company or product by name. For example, someone might search for “blockchain game development” if they’re looking to create a new metaverse game. If you want people to be able to find your company easily, it’s important to optimize your site for brand searches as well. The best way to do this is to make sure that your company name and logo are prominently featured on your website.

Cheaper than ads and PPC campaigns

SEO can also help you save money on marketing. If you’re able to rank high in search results, then you’ll get more organic traffic, which is free. You won’t have to pay for ads or other forms of paid marketing. This can help you keep your marketing costs down and increase your profits.

To summarize, SEO is a lot cheaper than ads because you don’t have to pay for each click as you do with ads. Also, SEO traffic is more targeted since people are already searching for the keywords you’re targeting. This means that they’re more likely to convert into customers or clients. Lastly, SEO can help build trust and credibility for your brand since it will appear higher in search results, giving you an air of authority.

If you’re not already using SEO to promote your blockchain company, then you’re missing out on a valuable opportunity. SEO can help you reach more customers and build trust and credibility with them. If you want to learn more about SEO or need help getting started, then contact a reputable SEO agency today.

If you’re not sure where to start with SEO, then we recommend that you work with a professional SEO agency. They can help you choose the right keywords and backlinks, and they’ll also track your progress to ensure that your website is making progress in the SERPs. With their help, you can ensure that your blockchain company is visible to the people who are looking for it.

You can localize your traffic and reach target countries and areas

Yes, you can localize your traffic with SEO. You can target specific countries and regions with your SEO efforts, and this can help you to get more targeted traffic from those areas where blockchain is highly appreciated and seeked. Additionally, you can use SEO to target specific cities and towns, which can help you to get even more localized traffic.

Examples of how SEO can lead to new sales in the blockchain industry:

1. A user is searching for a „blockchain development tutorial“
2. Your blockchain company’s website appears as the top result
3. The user clicks on your website and reads your content
4. The user is now interested in your product or service and decides to buy it

Overall, SEO is a valuable tool that all blockchain companies should use.

Why SEO is important for blockchain startups and small fintech businesses?

SEO is especially important for small businesses because it levels the playing field against larger companies. Small businesses can easily get lost in the shuffle if they don’t invest in SEO, but if they do, they can easily compete with the big boys. Additionally, SEO can help small businesses reach a local audience, which is vital for their success. Finally, SEO can help small businesses build trust and credibility, which are essential for any business looking to succeed.

3 Simple Must-Do Steps for SEO for Blockchain Companies

Traffic with SEO targeting can be a great way to get people to visit your website or blog. You can use this type of traffic to improve your website’s ranking in search engines, and you can also use it to increase the amount of traffic that you get to your site. There are a few things that you need to do in order to get started with this type of traffic, and this article will show you how.

#1 Keywords matter

The first thing that you need to do is find a good keyword phrase that you want to target for your website or blog. You can use a keyword research tool like Google Adwords Keyword Tool to help you find the right keywords. Once you have found the right keywords, you need to make sure that you include them in your title and in the tags of your pages.

#2 Sitemap is a must

The next thing that you need to do is create a sitemap for your website or blog. This sitemap will help search engines find your pages so that they can index them properly. You can create a sitemap manually, or you can use a tool like XML-Sitemaps.com to automatically generate one for you.

#3 Link your website

The last thing that you need to do is submit your website or blog to the major search engines. You can do this by submitting your URL to Google, Yahoo, and Bing. You should also submit your RSS feed to these directories so that search engines can find your content easily.

By following these steps, you should be able to increase the amount of traffic that you get to your website or blog. You can also use this traffic to improve your search engine rankings.

This post was brought to you by the team of Zahara Consult. Zahara is a leading SEO agency that has helped hundreds of companies improve their search engine rankings. Contact us today to see how we can help your business grow.