SEO services – optimization

The words people search for. Imagine you sell fitness and training shoes. If your customers search for “sports shoes” on Google, that’s a keyword you need to optimize your site for if you want to be in the TOP results.

The most common reason is that your site isn’t optimized for search engines.

Ideally, you need to have both SEO and advertising. Why? Because these two types of marketing are not mutually exclusive, but complementary. Optimization is a long-term activity with a long-term effect, and advertising – with an instant effect that stops the moment your advertising budgets run out. During the free marketing consultation with us, we will guide you which of the two activities is a higher priority for your business.

If you want to have an optimized website, the texts on your website need to be optimized as well. Writing texts for pages and blog articles with ChatGPT using the “copy-paste” method is risky because it can lead to the site being blocked by Google (blacklisted).

SEO is a key tool for the successful growth of your business. It improves visibility, stimulates organic traffic, builds trust and provides a competitive advantage. This way, we help you reach the right audience, optimizing your budget as much as possible.

Nowadays, people spend a lot of time on the internet, where they search and find everything they need. This makes SEO essential for most businesses. However, specific needs vary and some niche businesses may require less emphasis on SEO than others.

We, of course, help you with this – we study your business and offer the most appropriate solutions based on experience and data.

Measuring SEO success involves setting clear goals and tracking various metrics, such as page views, with a focus on user engagement.

It’s not just search engine rankings and traffic that matter; it’s important that the traffic is organic and made up of your specific target audience.

Link building is the process of connecting other websites to your own website. In SEO, the main goal of link building is to increase your website’s search ranking by acquiring high-quality inbound links. These links serve as a “trust markers” for your content, indicating its value and credibility. Google and other search engines consider these links to be a crucial factor in online rankings. By building a network of quality links, you increase your site’s authority and visibility in search results.

We work with copywriting in order of priority. Typically, in the first few months the SEO Copywriting is included in the price. The word volume varies depending on the competitiveness of the given keyword, but on average you can expect 400-500 words per category page. More is not necessary.

Yes, absolutely. We act in order, usually starting from a certain large category and its subcategories with products, and in month 4 we reach lower priority pages.

SEO Copywriting as part of our monthly SEO service comes into play after the optimization of your categories, because our priority is to first bring you sales from the product pages, then move on to informative searches. Usually this can be happen on 5-6 months of work, when we already move on to increasing organic traffic and through SEO copywriting of blog posts. If you want SEO Copywriting of blog articles to appear from month 1 of the optimization, then we have additional prices for parallel SEO Copywriting of blog posts. The average volume of copywriting for blog posts varies between 1200-2000 words per article, the length of the text is determined by the difficulty of the search, not by whether you paid more or less to our agency. That is, some topics may be 1200 words, while others, more difficult, may be much more than 2000 words.

Over 300 SEO parameters are considered monthly, which are purely technical and specific to each individual website.

We are using free forums, classifieds sites, social networks, directories, blog post comments. Paid links are from media, since there is no other way to get a link there.

Unlike paid links, we don’t have a strict number to promise with free links, because the idea is for your links to be relevant to your website and sector. That is, we don’t use the same places to build free links for every client, because quality > quantity of links. We prioritize building as many links as are needed to rank you, instead of chasing an exact number. However, on average, you can expect 5-6 links per month. Link building usually starts around the third month, because before that, the site itself needs to be optimized before we refer to it. It is done gradually, so that it is as natural a process as possible for the search engine. Why? Because it is not good in the eyes of the search engines to have 10-20 new links in the first month, acquired out of nowhere from forum posts.

It is difficult to predict the amount of work, because some months there may be more priority tasks than copywriting, which is important, but is not the only activity significant for your positions. That is why we do not have pre-defined contractual tasks month by month, as it would be difficult to predict how much work awaits us before we have started a site audit and keyword research. An average of 3-5 category texts per month is a good example of our work. Products are optimized last, after categories and main pages, and then there are likely to be 5-6 per month. Please keep in mind that this is a rough guideline and will be different for each business.