TV Advertising in Bulgaria - Broadcast Prices

👋 TV Advertising in Bulgaria

Looking for TV advertising in Bulgaria?

TV advertising isn’t just for big players. If your product or service has a broad audience, television is one of the few media spaces where you can reach them within seconds.

At Zahara Consult, we work directly with Bulgaria’s leading TV channels — no middlemen, no markups. That means faster campaign launches, clearer communication with the broadcaster, and better terms for you.

If you’re not sure where to start – which channel, which time slot, what budget – that’s exactly what we’re here for.

Benefits of TV Advertising

Does my business need TV advertising? Here are the benefits.

What is TV advertising?

TV advertising is a form of marketing communication that is used to promote or sell a product, service or idea. Television advertising is one of the most traditional and popular methods of advertising. Although it is one of the more expensive media services, it has a large reach, impacts consumers and adds value to the brand it advertises.

In Bulgaria, there are 3 main players on the TV market – BNT 1/2/3, BTV and BTV Media Group, Nova TV and Nova Broadcasting Group, which own a large part of the leading television channels.

How much does a TV ad cost?

Key factors determining the price:

The length of the TV ad
How often the TV ad will be broadcast
Time of the TV ad broadcast
Popularity of the TV channel or program
Target audience
Season

Music channels

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News channels

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Sports and hobby channels

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Foreign channels with local version

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Advertising rates in the media

TV advertising rates in Bulgaria vary significantly—from under €50 for a late-night slot on BNT to over €10,000 for a 30-second spot during prime time on bTV. The exact amounts depend on the channel, time slot, spot length, and season.
Below you’ll find the current rates for the leading TV stations we work with. If you’d like to find out which option is right for your budget and goals, contact us for a free consultation.

Advertising rate in BNT 1/2/3 - Advertising on national airtime

Advertising on national airtime is a very easy way to reach a wide audience in a short period of time.

BNT has the lowest rating of the 3 main media on the Bulgarian market. Because of this, its advertising rates are lower.

The price of advertising varies depending on the time it will be on screen, and there are large differences in it compared to the program that is broadcast in the respective time slot.

The advertising amounts in the night program of BNT for a 30-second advertising clip are from 88 to 98 BGN, depending on the day of the week. Advertising in prime time reaches 2,714 BGN.
More information can be found here.

Advertising rates on BTV and BTV Media Group

The BTV Media Group portfolio is made up of various channels, some of which are well known to most people who watch TV every day.

Advertising prices on the main channel, BTV, are from 541 BGN for a 30-second advertising clip in the television’s night program, up to 21,612 BGN in prime time.
More information can be found here.

Advertising rates on Nova TV and Nova Broadcasting Group

Nova Broadcasting Group has the largest variety of channels compared to the other 2 televisions. Although you have a larger choice of channels, everything must again be fully tailored to your target audience.

The price for advertising on the main channel, Nova TV, for a 30-second prime-time commercial is 10,830 BGN, which is almost half the price of advertising of the same duration on BTV.

More information can be found here.

Televisions we work with:

We work with 99% of the media outlets in Bulgaria. These include all the leading television groups—Nova Broadcasting Group, bTV Media Group, BNT, and dozens of national and regional channels.
Our direct collaboration with the media means we can negotiate terms that most clients don’t have direct access to. Without unnecessary layers of intermediaries.

Our Marketing Agency Awards

We are proud to be in the top 10 Bulgarian marketing agencies!

We are proud to announce that we have won the B2B Media Award in the category “Innovation in Marketing and PR”.

This award was presented at this year’s anniversary edition of the B2B Media Awards, which celebrates its 10th year. The B2B Media Awards recognize the best, most innovative and sustainable companies in various sectors.

For us, this award is proof of our dedication to innovation and the high quality of the services offered in the marketing and PR field. We thank B2B Media for this honor and our clients for their trust and support!

TV Advertising FAQ

How much does a TV ad cost in Bulgaria?

Prices vary widely. A late-night spot on BNT can cost less than 100 BGN, while a prime-time spot on bTV can reach 20,000 BGN for 30 seconds. The final price depends on the channel, time slot, duration, and broadcast period. Contact us for a current quote.

КWhat kind of budget do I need to launch a TV campaign?

There is no set minimum, but a realistic starting point for a meaningful campaign on a regional or smaller national channel is around 2,000–5,000 BGN. For greater reach and higher frequency, the budget increases accordingly. We’ll help you assess what’s achievable with your available resources.

Do I need to have a promotional video ready already?

It’s not mandatory. We can connect you with production teams to create the video, or coordinate the entire process—from the initial concept to the final broadcast. If you already have a video, we’ll check to make sure it meets the technical requirements of the respective TV station.

How do you choose the right time zone and channel?

The choice depends on the target audience, the budget, and the campaign’s objective. Prime time offers the highest ratings, but also the highest cost. For certain audiences, daytime or late-night slots may deliver better results at a lower cost. We analyze the data and recommend specific options.

How far in advance do I need to book the advertising time?

For standard campaigns, we recommend booking at least 2–3 weeks in advance. During busy periods—such as the pre-holiday season—bookings should be made well in advance. We coordinate communication with television stations and ensure that deadlines are met.

TV Advertising – Broadcast Prices