👋 Do you need Google advertising?
Do you want to appear in search engines through advertising? It's time for Google Ads!
Increase your sales with Google Ads. With search engine advertising, you will be shown whenever someone searches for your products or services.
They trusted us:
We are proud to announce that we have won the B2B Media Award in the category “Innovation in Marketing and PR”.
This award was presented at this year’s anniversary edition of the B2B Media Awards, which celebrates its 10th year. The B2B Media Awards recognize the best, most innovative and sustainable companies in various sectors.
For us, this award is proof of our dedication to innovation and the high quality of the services offered in the marketing and PR field. We thank B2B Media for this honor and our clients for their trust and support!
More about Google Ads
We create and manage Google ads that help you achieve your business goals!
Why is Google Ads a good fit for businesses?
Google advertising allows businesses to show their products or services to users when they search for something on Google or browse websites on the Google Display Network.
This is achieved by matching keywords or targeting specific audiences to show ads in search results or on websites that users visit.
This is a preferred method to increase your traffic and sales in a digital environment!
Who is Google advertising suitable for?
Large businesses looking to increase market share and reach more customers.
Established businesses looking to increase online visibility.
Small businesses looking to increase sales and customers.
Online stores looking to reach new customers.
Service businesses looking to increase their inquiries.
Product companies looking to generate direct sales.
International companies selling to multiple markets simultaneously.
We are among the TOP marketing agencies in Bulgaria according to the rankings of the authoritative review site Clutch!
Our clients leave positive reviews for our professionalism and high results.
Frequently asked questions about Google Ads Management:
Google Ads is a tool for reaching potential customers through targeted online advertising. Operating on a pay-per-click (PPC) model, Google Ads allows businesses to pay for keywords relevant to their products or services. When users search for those keywords or browse websites related to the advertiser’s target audience, their ads are displayed, providing an opportunity to drive traffic to their website and generate leads and sales. By strategically selecting keywords and effectively managing their budget, businesses can maximize the impact of their Google ads and achieve their marketing goals.
The cost of advertising on Google varies depending on factors such as competition and specific keywords – advertisers bid on keywords and are only charged when users click on their ads. The cost per click (CPC) can range from a few cents to several dollars, depending on the competitiveness of the keywords. Google also allows you to set daily budgets to control your spending, making it flexible and allowing businesses to tailor their advertising campaigns to their budget and goals.
Google offers several types of advertising campaigns tailored to different advertising goals. These include campaigns that show text ads on Google search engines, display campaigns that show image or video ads on the Google Display Network, video campaigns to promote video content on YouTube and similar sites, campaigns to feature products with images and prices in search results, and app campaigns designed to encourage users to install them. Each campaign type has its own targeting options, allowing businesses to effectively reach their target audience.
First, we conduct in-depth research to identify our client’s target audience, relevant keywords, and competitive landscape. Then, we select appropriate ad formats based on the campaign goals and set targeting options such as location, demographics, and interests to reach the right audience. Once we have defined the required advertising budget, we launch the campaign and continuously monitor performance metrics and optimize for better results. Our goal is to create effective advertising campaigns that generate traffic, leads, or sales while achieving the desired return on investment.
Google offers a range of options to effectively reach specific audiences. These options include location targeting, which allows us to target ads to users based on their geographic location such as city, country, or region. Audiences can also be targeted based on demographics such as age, gender, and income, as well as specific interests. This helps ads reach the most relevant users.
By strategically using these targeting options, we can improve ad campaigns to reach the right audience with personalized messages.
Choosing the right keywords involves in-depth research and strategic thinking. We start by creating a list of relevant keywords related to our client’s products, services, and target audience. We then use keyword research tools to identify those with high volume and moderate competition. We also analyze competitor keywords and monitor industry trends. Finally, we prioritize keywords based on relevance, search volume, and cost-per-click (CPC) to build a comprehensive keyword list that effectively reaches our client’s target audience.
One of the most common mistakes when running Google ad campaigns is not doing in-depth keyword research, which leads to attracting the wrong traffic and wasting budget. Another mistake is setting too broad user targeting parameters, which can lead to attracting the wrong audience. Also, not regularly monitoring and adjusting your ads can lead to losing money.
To do this, we use various metrics and tools provided by Google that track conversions, click-through rates, and return on ad spend. We also use Google Analytics to gain deeper insights into user behavior and campaign performance. By regularly monitoring these metrics and analyzing data for each campaign, we can ensure that our clients’ advertising investments are achieving their business goals.
Testimonials from satisfied customers
Some of our customers
Rivka Alexander
Emanuil Pavlov
„Zahara demonstrated exceptional SEO expertise and responded to all of our needs. We were impressed by the team's professionalism, practical approach, and innovative marketing and SEO knowledge.“
Enrqiue Lozano
"Zahara Consult’s efforts have increased our organic traffic and sales, meeting expectations. Their organized, fast, and efficient approach results in a positive long-term partnership. Everyone is always communicative and responsive."
Sofia Lyateva
„Zahara Consult managed our PR and marketing campaign. The process included performing a site audit and analysis, keyword research, on-page optimization, technical SEO, and link building. We were impressed by their niche expertise.“
Penko Todorov
"The team achieved great SEO results and demonstrated impressive expertise in techniques for increasing organic traffic."
Jenny Brennan
"I've hired Zahara to redesign our website and assist with the creation of my coaching packages. I decided to choose George and his team for their honest, transparency and focus. I feel like I am their only client. " Their team works with integrity and other values that I truly admire."
We are proud of the results we achieve!
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Are you ready to increase your sales and audience on Google?
It all starts with an initial consultation!
