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Increase your sales with Pay-Per-Click advertising
Reach new customers, increase engagement with existing users, and get noticed with social media advertising!
They trusted us:
We are proud to announce that we have won the B2B Media Award in the category “Innovation in Marketing and PR”.
This award was presented at this year’s anniversary edition of the B2B Media Awards, which celebrates its 10th year. The B2B Media Awards recognize the best, most innovative and sustainable companies in various sectors.
For us, this recognition is proof of our dedication to innovation and the high quality of the services offered in the marketing and PR field. We thank B2B Media for this honor and our clients for their trust and support!
Our advertising on social networks
Advertise on social networks at TOP PRICES
Example of Zahara ad visuals and copy
What is Facebook and Instagram advertising?
Paid advertising on social networks is a method by which you can reach a wide audience and potential new customers. Nowadays, everyone spends part of their daily life on various social networks, including Facebook, Instagram, Tik-Tok and YouTube. This represents a great opportunity for businesses and organizations that can, through paid advertising in an appropriate format, present the advantages of their products and services, reaching targeted users according to their interests.
Thanks to advertising on social networks, we can cheaply, effectively and quickly attract hundreds of new users to your site and increase your sales.
Who is social media advertising suitable for?
Large businesses aiming to increase their market share and reach more customers.
Established businesses aiming to increase their online visibility.
Small businesses aiming to increase their sales and customers.
Online stores looking to reach new customers through Facebook advertising.
Service businesses looking to increase inquiries and market share.
Service professionals aiming for higher online traffic and audience.
Media and blogs for which increasing user visits is key.
We are among the TOP marketing agencies in Bulgaria according to the rankings of the authoritative review site Clutch!
Our clients leave positive reviews for our professionalism and high results.
Frequently asked questions about social media advertising
Facebook advertising or Google advertising? Social media advertising involves paid posts on platforms like Facebook, Instagram, Twitter, LinkedIn, and more to reach and engage with specific target audiences. It helps businesses by increasing brand visibility, driving traffic to their company’s website, generating leads, and increasing sales.
Social media advertising offers options for precise audience targeting, allowing businesses to reach their ideal customers based on demographics, interests, behavior, and more. It also provides valuable data to analyze and measure campaign effectiveness and optimize future strategies, leading to a better return on investment.
Determining the right social media advertising platforms depends on a variety of factors, including your target audience demographics, industry, and campaign goals. We conduct in-depth market research to determine where your audience spends the most time. Based on this research, we determine which platforms are best suited to your campaign goals and would deliver the best results.
Determining a social media advertising budget involves considering factors such as your campaign goals, target audience size, chosen platforms, and the level of competition in your industry.
We start by setting clear goals and determining your desired return on investment. Next, we allocate the budget, making sure it’s enough to effectively reach your target audience while allowing for testing and optimization. Once we launch your ads, we closely monitor performance metrics and adjust your budget as needed to maximize results.
The type of content that performs best for social media ads varies depending on the specific platform, target audience, and campaign goals. However, visual content such as high-quality images and videos typically attracts more engagement and attention than posts that contain only text.
What makes social media advertising campaigns effective is creating content that is visually appealing, relevant to your audience’s interests, and aligned with your brand identity.
First, we create impactful headlines and short copy that highlight the benefits of your product or service. We use eye-catching visuals like high-quality images or videos that resonate with your target audience and reflect your brand identity. We include a clear call to action to encourage users to do what you want them to do. We also monitor trends and audience preferences to ensure your content is relevant and impactful.
Measuring the success of social media advertising involves tracking key performance indicators (KPIs) such as reach, engagement, clicks, conversions, and return on ad spend (ROAS). We use platform analytics tools to monitor these metrics and evaluate campaign performance against pre-set goals. We regularly analyze data to identify trends, areas for improvement, and optimization opportunities. We also consider qualitative customer feedback to gain deeper insights into the effectiveness of your campaigns. We adjust strategies based on data to maximize the impact and success of your ads.
Adhering to platform policies is paramount to maintaining audience trust and avoiding penalties. Transparency is key, ensuring sponsored content is clearly labeled and user data is handled responsibly in accordance with privacy regulations. Furthermore, honesty and authenticity in advertising should be prioritized, avoiding deceptive tactics that could compromise the trust of your audience. By adhering to these principles, we not only comply with legal requirements, but also build long-term relationships with your customers based on transparency.
A successful social media advertising strategy starts with understanding your target audience, audience goals, and the specific industry you’re advertising to. We conduct in-depth research to identify the most appropriate publishing platforms for each business and create compelling content tailored to each platform’s audience and function. We emphasize consistency, engagement, and authenticity to build relationships with followers. We also regularly monitor performance metrics, adapt our approach based on those metrics, and stay abreast of new trends to ensure our clients’ social media presence is effective and supports their business goals.
Testimonials from satisfied clients
Some of our clients
Rivka Alexander
Emanuil Pavlov
„Zahara demonstrated exceptional SEO expertise and responded to all of our needs. We were impressed by the team's professionalism, practical approach, and innovative marketing and SEO knowledge."
Enrqiue Lozano
"Zahara Consult’s efforts have increased our organic traffic and sales, meeting expectations. Their organized, fast, and efficient approach results in a positive long-term partnership. Everyone is always communicative and responsive."
Sofia Lyateva
„Zahara Consult managed our PR and marketing campaign. The process included performing a site audit and analysis, keyword research, on-page optimization, technical SEO, and link building. We were impressed by their niche expertise.“
Penko Todorov
"The team achieved great SEO results and demonstrated impressive expertise in techniques for increasing organic traffic."
Jenny Brennan
"I've hired Zahara to redesign our website and assist with the creation of my coaching packages. I decided to choose George and his team for their honest, transparency and focus. I feel like I am their only client. " Their team works with integrity and other values that I truly admire."
We are proud of the results we achieve!
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Are you ready to increase your sales and social media audience?
It all starts with an initial consultation!
