Portfolio
Full Marketing for The Leader in FinEd
Client
Finance Academy
Project
Ongoing
Target audience
Students
Difficulty
Very High
The services
- Marketing Research & Strategy
- Social Media Management of Facebook & Instagram
- Community Management of a Facebook group
- SEO Audit of the Website
- Keyword Research & Mapping
- SEO Content Strategy
- SEO Copywriting
- Monthly On-page & Off-page SEO
About the Client
Finance Academy is Bulgaria’s premier educational provider of financial and business education. As a startup in the financial education industry, they sought to increase their online visibility, attract traffic through blog content, and raise awareness for their project. Zahara Consult partnered with Finance Academy from the outset to help them achieve their objectives.
✨ Highlights ✨
- Ranked Finance Academy among the top 20 most visited finance websites in Bulgarian search results
- This includes international platforms like Etoro, Interactive Brokers, Trading View and others
- 366.36% increase in Paid and Organic user searches
- 350.48% User Growth
- 15% increase in website session duration
Our Approach
- We developed a comprehensive strategy to drive organic traffic and build brand awareness for Finance Academy.
- Our approach included in-depth keyword research, thorough competitor analysis, SEO strategy development, and strategic content planning.
- We aimed to target high-volume, low-competition keywords that were relevant to their target audience, such as financial literacy, cryptocurrencies, ETFs, stocks, value investing, mortgages, and personal finance planning.
Our Work
Market Research & Marketing Strategy:
- We preformed full market research. Based on the data and insights, we created a full-stack marketing strategy.
On-page and Off-page SEO:
- Implemented best practices for optimizing the website’s on-page elements.
- Performed off-page SEO activities such as building high-quality backlinks and improving domain authority.
Content Marketing:
- Crafted engaging and informative blog posts tailored to the target audience’s interests and pain points.
- Covered a wide range of financial topics, providing valuable insights and actionable advice.
Link Building:
- Implemented a strategic link-building campaign to establish Finance Academy as a trusted and authoritative source in the industry.
- Obtained relevant backlinks from reputable websites, further enhancing visibility and credibility.
Media Relations & PR:
- We were in charge of the whole media campaign and media calendar for the client. Press releases, TV and radio appearances, interviews, events and more.
The Results
Increased Online Visibility:
- Close to 1 million impressions and 50,000 organic clicks from search engine traffic within one year.
- Established Finance Academy as a prominent player in the financial education industry in Bulgaria with more than 10 000 students in less than a year
Market Share Growth:
- Capturing between 5-8% of the organic traffic share for finance, investments, assets, and related topics in Bulgaria.
- Success despite strong competition from investment brokers, financial consultants, educational projects, and universities.
Enhanced Brand Authority:
- Positioned Finance Academy as a trusted authority in the financial education industry.
- Valuable and informative content established them as a go-to resource for individuals seeking financial knowledge and skills.
