PR services and media coverage • 300+ Media 📺

👋 Do you need media publications and PR?

Promote your business with PR!

Increase your business recognition and sales with the proven Public Relations method!

Bulgarian media for PR coverage

Our full list includes over 400 Bulgarian media.

If interested, it can be viewed here 👇🏻

Our Marketing Agency Awards

We are proud to be in the top 10 Bulgarian marketing agencies!

We are proud to announce that we have won the B2B Media Award in the category “Innovation in Marketing and PR”.

This award was presented at this year’s anniversary edition of the B2B Media Awards, which celebrates its 10th year. The B2B Media Awards recognize the best, most innovative and sustainable companies in various sectors.

For us, this award is proof of our dedication to innovation and the high quality of the services offered in the marketing and PR field. We thank B2B Media for this honor and our clients for their trust and support!

Our media and PR service

We take care of your business's online media presence!

We create a strategy

We offer you media in which it is appropriate to publish online content for your business.

We write press releases.

We write captivating texts in different formats, suitable for the audience of approved media.

We publish according to a preliminary media plan.

We manage the whole process of communication with the media.

Monthly report.

We track reads, clicks and links from published materials on a monthly basis and send you a report.

We are among the TOP PR agencies in Bulgaria in Clutch's rankings!

Our clients leave positive reviews for our professionalism and high results.

Frequently Asked Questions about PR and Media Advertising

What is PR and why is it important for my business?

PR involves managing the relationship between a business and its audience, with the aim of building trust and a positive perception. It encompasses activities such as media relations, press releases, events, partnerships with influencers and improving brand reputation.

PR is important for businesses as it helps to create and maintain a favorable image and generates media coverage. By effectively managing PR, businesses can increase their visibility and credibility.

How can PR help improve my business’s reputation and visibility?

Through strategic media placement, press releases, and events, your business will garner positive media coverage, showcasing your company’s achievements, products, and values to a wider audience. Building relationships with journalists and influencers further enhances brand visibility and trust. Additionally, effective crisis management and proactive communication during challenging times can help protect and strengthen your company’s reputation.

What are the key elements of a successful PR strategy?

A successful PR strategy depends on several key elements. First, a clear understanding of the company’s goals and target audience is essential for crafting relevant and impactful messages. Building relationships with the media and utilizing various communication channels, such as press releases and social media, are important for effectively spreading the company’s message. Also, consistently monitoring industry trends and responding promptly to media inquiries or crises help maintain a good reputation for the business.

How do I know which media outlets are right for my business?

Determining the right media outlets for media coverage involves thorough research and understanding of your industry and target audience. We start by identifying publications, websites, blogs, and social media outlets that serve your target audience and cover topics relevant to your industry. We also have built relationships with journalists, editors, and influencers who help us reach your potential customers.

Social media platforms serve as tools for distributing press releases, sharing news, and engaging with journalists and influencers. Social media also provides a direct channel for audience interaction, facilitating real-time communication and feedback.

How can I properly handle negative publicity or crisis situations?

When a business’s reputation is challenged, it’s important to respond quickly by addressing the issue and demonstrating intent to resolve it. We also publish factual information about the situation, which helps mitigate further damage. Proactive measures such as engaging with the audience on social media also help rebuild trust. Finally, we conduct a post-crisis assessment to identify lessons learned and implement preventative measures for any possible situations in the future to strengthen the company’s resilience and reputation.

How can I measure the success of my PR strategy?

Measuring the success of your PR strategy involves tracking various key performance indicators (KPIs), such as media mentions, reach, and engagement. Also, monitoring your website traffic and lead generation can provide insight into the effectiveness of your PR in increasing your audience engagement. By regularly analyzing these metrics and comparing them to pre-set goals, we can assess the success of your PR activities.

What are the latest trends in PR?

To maintain a competitive advantage, it is important to stay up to date with the latest trends in the field. Partnerships with influencers and brand ambassadors are of great importance today in shaping public perception. In addition, the rise of multimedia content, such as interactive videos, offers new opportunities to attract potential customers and creatively convey brand messages. By taking advantage of these trends, we can adapt our PR strategies to effectively engage audiences and achieve our clients’ goals in an evolving media environment.

Foreign Media Partners:

Our full list includes over 500 foreign media outlets.

Testimonials from satisfied clients

Some of our clients

Rivka Alexander

Content Lead, Peerspot

"The team created content for our tech review platform. The most impressive aspect about Zahara Consult is their professionalism, efficiency, and high-quality work."

Emanuil Pavlov

CEO, Ispolink

„Zahara demonstrated exceptional SEO expertise and responded to all of our needs. We were impressed by the team's professionalism, practical approach, and innovative marketing and SEO knowledge."

Enrqiue Lozano

Founder, Edmwarriors

"Zahara Consult’s efforts have increased our organic traffic and sales, meeting expectations. Their organized, fast, and efficient approach results in a positive long-term partnership. Everyone is always communicative and responsive."

Sofia Lyateva

Co-Founder, Glyph

„Zahara Consult managed our PR and marketing campaign. The process included performing a site audit and analysis, keyword research, on-page optimization, technical SEO, and link building. We were impressed by their niche expertise.“

Penko Todorov

Founder, FameYo

"The team achieved great SEO results and demonstrated impressive expertise in techniques for increasing organic traffic."

Jenny Brennan

Owner, Jennybrennan.me

"I've hired Zahara to redesign our website and assist with the creation of my coaching packages. I decided to choose George and his team for their honest, transparency and focus. I feel like I am their only client. " Their team works with integrity and other values that I truly admire."