👋 Hello!
Vyara Stefcheva
CEO of Zahara Consult
Vyara Stefcheva is the CEO of Zahara Consult – a marketing agency that takes care of the development and digital presence of some of the largest companies in the world. Vyara is a marketing and SEO expert with many years of experience in creating marketing strategies and advertising campaigns.
Her career started as an intern in the PR department of bTV and went through various positions in the field of communication – in PR and advertising agencies, media, IT companies. She is the creator of the DobreSum.bg platform. Vyara is a lecturer at SoftUni Digital and Finance Academy. She is among the nominees in the prestigious Forbes “30 under 30” ranking for 2024.
Get to know her story!
Director, Manager and the main figure of Zahara
The first chapter of my story begins with advertising, media and technology.
I learned to read by spelling out the headline on the front page of the newspaper. I learned to type on the keyboard of our old Windows 95 computer. And I must admit that my favorite part of TV shows was… the commercials.
Therefore, it is no surprise that in 2017 my career began with internships in various media, PR and advertising agencies. I even had the pleasure of being in the PR department of bTV!
For 6 years, I gained experience in various positions – journalist, editor-in-chief, copywriter, PR, advertising specialist, account, sales, SEO specialist. I was driven by the desire to learn new things, which is why I have practiced in various sectors, including IT, finance, education, media.
I was constantly looking for new opportunities for development and in many cases I worked as a volunteer absolutely free of charge.
Thanks to what I learned, today I have the pleasure of leading the team of the Zahara Consult marketing agency and helping businesses reach new customers and increase their sales.
It is a real pleasure for me that today I even pass on my knowledge to the next generation of marketing experts in educational institutions such as SoftUni Digital and New Bulgarian University.
I believe that this is just the beginning of my story!
Professional path
As CEO of Zahara Consult, I have the privilege of helping numerous companies around the world grow their business and reach new customers.
My experience includes developing and executing marketing strategies for global organizations, corporations, small and medium-sized businesses, startups, and even NGOs.
Personalized Approach
My approach to SEO is built on 3 basic principles:
Media Appearances
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