Vyara Stefcheva

In 2018, I had the privilege of interning in the PR department of the largest media outlet in Bulgaria – bTV. There, I learned directly from the most experienced PR and media experts in the country and worked on the biggest television formats – “The Farm”, “Masterchef”, “The Voice of Bulgaria”, “Mission My Home” and others.

I can happily say that this is the most professional and awesome team I have ever had the pleasure of learning from!

In 2017, I became part of the team of the largest independent media outlet for positive news and stories – Uspelite.bg. I conducted a number of inspiring interviews with successful Bulgarians, which you can find here.

As part of the team, I worked as a journalist, editor and managed the media’s community of donors on Patreon, absolutely free of charge.

In 2018, my interview with Dr. Hochwarter was published in the book “Five Steps to a Better Life.”

That same year, another of my interviews with Ivan Manev was published in a magazine with a circulation of 500,000!

You can only imagine my excitement when I first touched the releases!

In the period 2017 – 2018 I worked in various domestic PR and advertising agencies. My work included building and implementing PR, advertising and communication strategies for clients, including Municipal Bank, Bulgarian Sports Totalizator, Sofia Water, National Revenue Agency.

Some of the activities I performed included market research, monitoring and analysis of media content, planning and implementation of PR campaigns, event organization, creating crisis PR strategies and more.

In 2018, I took the position of “editor-in-chief” in the largest software development media in our country – Devstyler. I was responsible for the online and print edition – the media magazine.

Thanks to this position, I conducted numerous interviews with leading global managers and experts in the IT sector. Among them are names such as:

• Stefan Ferber, CEO of Bosch Software Innovations GmbH
• Radoslav Nikolov, CEO of SAP
• Rajiv Ramaswami, COO at VMware
• Viktor Andonov, Director of Devexperts Bulgaria
• Andon Nikolov, General Director of SoftServe
• Peter Minev, VP of Engineering at Careem
• Yavor Stefanov, Vice President of the R&D centers of SafeCharge
• Kevin Warwick – the First Cyborg in the world
• Roberto Klapis, Security Engineer at Google
• Interview with Borislav Borisov, CTO of UltraPlay

In 2019, my colleagues and I conducted the first survey in Bulgaria on the topic of “Salaries in the IT Sector”. The results of the survey were widely covered by the domestic media.

In 2018-2019, I participated in the organization of the largest programming conference in Eastern Europe – Global Tech Summit. The conference includes several parallel events – Java2Days, CodeMonsters, AI & Smart Tech, Technology 4 Business. As part of the large-scale event, we also organized the Startup World Cup startup competition, as well as the Women Reality (WR) initiative, dedicated to women in technology.

The conferences are among the first and largest software development events in Eastern Europe in over 10 years. We organized annual national technology awards “GTS Technology Awards”, where we awarded the leaders in the IT sector in Bulgaria. A special guest of the forum was Tito Hamze – executive producer at the largest tech media outlet – TechCrunch.

During this stage of my professional development, I had the pleasure of actively attending technology meetups, events and conferences in Bulgaria, including “BG-JUG – Java Bulgarian User Group”, “Swift Sofia Meetup”, “WordPress Bulgaria” and “Google Digital Garage”. I participated in initiatives of women’s organizations in the technology sector, including “Women Who Code”, “WomenTech Network”, “Rails Girls Sofia”, “Bulgarian Centre of Women in Technology – BCWT”.

Digital marketing was a natural extension of my career development. For several years I worked in digital marketing and advertising agencies.

Working in an agency allows you to quickly gain experience in different positions. The pace of work is very intense and with the increase in clients, within a few years, I had to take on many professional responsibilities to help the team. This is how I learned to work with clients as an Account Manager and to find new clients as a Sales & B2B Expert.

I conducted market research, along with building marketing strategies and their implementation. I met professionals who taught me the intricacies of marketing. I started my development in the SEO sector, social networks, as well as in digital advertising.

I combined university with work, and in order to be able to support myself, I started working freelance in parallel. I found international clients through recommendations, as well as working with former colleagues from the IT sector who already trusted me.

I have worked freelance on projects in the financial sector, information technology, blockchain, education.

Some of the brands I have helped with marketing are:

• Quanterall –The software company for IoT, bioinformatics, financial technology, blockchain and quantum computing
• Augment Esports Technology –the successful startup for collecting and analyzing data from e-sports, which was supported by Riot Games!
• Знам.бе –educational project with interactive training for Bulgarian teachers and students
• HelpLending – p2p lending platform
• Assetify – Blockchain Asset Lending platform
• Sites about dietary supplements, anabolic steroids and health topics
• & more…

As a freelancer, I most often dealt with building marketing strategies, SEO, social media management, PR materials, media coverage, copywriting, and designs.

Technology is my biggest passion, both personally and professionally. I constantly follow the topic and buy various gadgets (the latest is a drone…), which I test with interest. That is why I want Zahara Consult to apply only the most modern techniques and software for marketing our clients.

Briefly about my passion:

• Since 2020, I have been developing my own personal technology-themed website. – https://egorithms.com/
• In 2021, I was in the world’s top 5% of affiliate performers on the largest crypto exchange
• I created the first Bulgarian community for fans of high technology and artificial intelligence – Web3, AI & Metaverse Community
• Together with colleagues, we created a membership platform for Web3 training and networking – Web3Trib3

Lately, I’ve been posting on the topic more often on my personal profiles. I use the sites as a testing ground for new techniques in SEO and marketing. This way, I monitor the effect and validate whether my ideas work before offering them to our Zahara clients.

• SoftUni Digital – in the courses “Copywriting Secrets” and “SEO Copywriting”
• Finance Academy – in the course “Additional Income” and the modules “Introduction to Blockchain” and “Web3 & AI”
• New Bulgarian University – as a guest lecturer in the marketing program, led by the unique Justine Toms
• Marketing training – seminar for Postbank employees in their DigiCAMP initiative
• Marketing training – seminar organized by Mastercard for Bulgarian wine producers
• Masterclass at the largest Bulgarian wine forum – DiVino Taste

Over the years, I have participated as a speaker at various events, conferences, webinars and other brands, including CareerShow, Binance.